Winning Work in the Nuclear Supply Chain: How Suppliers Get Seen

What Our Members Told Us About Their Marketing Challenges

What does it take to make sure the right buyers know who you are and what your company can do?

Ahead of our upcoming webinar on September 11, we asked OCNI members which marketing topics would be most valuable to their organizations. The responses pointed to a clear challenge: for many suppliers, the priority isn’t simply generating more marketing activity. It’s becoming more visible and relevant to the people who influence buying decisions.

Of the members who responded, 83% identified building relationships with utilities and key industry stakeholders as a priority, while 72% want to strengthen how they position their company and capabilities.

Events are another important piece of the puzzle. More than half of respondents want to get greater value from conferences and industry events, and 44% are looking for ways to create content that better connects with buyers.

Taken together, the results highlight something many companies across the nuclear supply chain experience: having strong capabilities is only part of winning business. Buyers also need to understand what makes your company relevant, trust that you can deliver and remember you when the right opportunity arises.

That’s why OCNI is bringing members together on September 11 for Winning Work in the Nuclear Supply Chain, presented by Lee de Lang and Sarah Benteau of Big Red Oak.

Rather than treating marketing as a collection of disconnected activities, the session will look at how positioning, relationships, events, content and marketing channels can work together to build visibility and buyer confidence.

Whether you’re trying to strengthen relationships with utilities, sharpen how you communicate your value or get more from the time and money you’re already investing in industry events, this session will offer practical ideas you can put to work.

Join us on Friday, September 11 from 10:00–11:00 a.m. ET.