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What’s Under Your Costume? Building a Workforce Advantage From the Inside Out
October 30 @ 10:00 am – 11:00 am UTC
What’s Under Your Costume? Building a Workforce Advantage From the Inside Out
Date: Friday, October 30, 2026 | Time: 10:00 am – 11:00 am | Format: live session + Q&A
Hosted by Forget The Name and Big Red Oak, in partnership with OCNI
Overview
Every organization has two sides to its talent story: the culture people experience once they’re inside, and the reputation people see and believe before they ever apply. A strong recruitment and retention strategy needs both working together.
A great internal culture that no one outside the organization can see still struggles to attract the people it needs. And a polished external story that doesn’t hold up once someone joins creates exactly the kind of disengagement and turnover this industry can’t afford. The two sides have to move together.
This session pairs Forget The Name’s culture diagnostic with Big Red Oak’s employer brand expertise to look at both sides at once: what’s really happening inside your organization; what candidates, employees, and the industry see from the outside; and how to align the two.
Using a (seasonally appropriate) cast of costume archetypes — the Ghost, the Mask, Frankenstein, the Vampire, the Time Traveller, and the Mummy — we’ll help you recognize which patterns show up in your own organization, and what closing the gap takes.
In This Session, You’ll Learn:
- Why internal culture and external reputation are two halves of the same workforce advantage, not separate problems.
- The six most common gaps between what your organization experiences and what it projects — and how to spot your own.
- How to build a recruitment and retention strategy where the story you tell and the experience you deliver reinforce each other.
- Practical questions you can ask your own people this week to start closing the gap.
- Why circumstances (growth, tradition, crisis) create these patterns — and why none of them mean you’ve built a bad company.
Event Details
Date: Friday, October 30, 2026
Time: 10 am- 11 am ET
Presenters: Clarisse Lièvre of Forget The Name and Sarah Benteau of Big Red Oak